Snapchat users are more active travelers than non users and rely heavily on social content to book trips, according to new research conducted with consumer insights platform Suzy.
The study, based on a survey of 1,207 people, found that 87% of Snapchat users take at least one leisure trip each year. This rate stands 1.2x higher than non Snapchat users.
Snapchat users also show stronger international travel behavior. The data indicates they are 1.5x more likely to have taken a trip abroad in the past year compared to non users. The study suggests that social content plays a central role in travel decisions. Around 66% of Snapchat users said they added a destination to their wishlist after seeing it on the platform.
Trust in social platforms also appears higher among Snapchat users. The study found that 61% trust travel information found on social media, a level 1.6x higher than non users. About 77% of Snapchat users said their posts or content influenced friends or family members to consider visiting a destination. The data also shows Snapchat users are more socially oriented when traveling. They are more likely to book trips with partners, friends, or family and share experiences actively on the platform.
Social platforms have become a primary source for recommendations and inspiration, with users increasingly relying on visual and peer generated content rather than traditional search channels.
Snapchat, which is approaching 1 billion monthly users globally, continues to position itself as a platform for real time sharing and social discovery.
