Snapchat
You Will Now See AI Branded Snaps Directly In Your Chats
Snapchat has launched AI Sponsored Snaps, a new ad format that allows brands to interact with users through AI chatbots in the chat tab. The…
Meta Develops A New App to Crush Snapchat in Years-Long Battle
Meta has launched Instants, a standalone Instagram app focused on disappearing photos and private sharing. The Snapchat-style platform aims to offer low-pressure, real-time interactions among…
Snapchat Confirms Mass Layoffs Ahead of Sixth-Gen AR Glasses Rollout
Snap Inc. laid off approximately 1,000 employees on Tuesday, representing 16% of its full-time workforce, as the company shifts resources toward its AR glasses subsidiary…
Snapchat Acquires Rec Room Assets As Social Platform Shuts Down
Snap has acquired assets from Rec Room after the social gaming platform announced its shutdown. The move signals a shift toward augmented reality and XR…
Study Suggests Snapchat Users Are More Likely to Travel and Book Trips
Snapchat users are more active travelers than non users and rely heavily on social content to book trips, according to new research conducted with consumer…
Snapchat Wants Brands to Take Over the Entire App at Once
Snapchat has launched a new ad format that places a brand as the first ad across every tab in the app simultaneously, including Map, Chat,…
Snapchat To Shut Down Standalone Bitmoji App
After a decade as a separate product, Bitmoji’s standalone app is being folded entirely into Snapchat. Over 2.7 billion avatars have been created and 320…
Snapchat Joins TikTok in Hosting a Dedicated Creator Awards Event
Every industry seems to have its own awards night now. Tech is no different. Social platforms are no longer just apps. They are media ecosystems,…
Snapchat CEO Slams Australia’s Age Verification Law & Social Media Ban
Snapchat CEO Evan Spiegel has publicly criticized Australia’s under-16 social media ban, arguing it represents a flawed approach that will drive teenagers toward less secure…
Unlock the “Real” Content: Why Snapchat Just Added a Subscriber-Only Mode
Snapchat is introducing a new subscription-based monetization model for its most popular creators, giving select Snap Stars the ability to earn recurring, direct revenue from…
Snapchat Suspends Over 415,000 Underage Accounts in Australia
For the first time, to protect children online, Snapchat has suspended more than 415,000 accounts belonging to Australian users under 16, following the country’s new…
Snapchat Blocks 415,000 Accounts in Australia as Teens Face Social Media Ban
Snapchat has officially begun its purge. As of Monday, the visual messaging giant confirmed it has blocked or disabled 415,000 accounts in Australia. This massive…
Snap Launches Specs Inc. to Release Consumer AR Glasses in 2026
Snap Inc. has taken a major strategic step toward mainstream augmented reality (AR) hardware by launching Specs Inc., a wholly-owned subsidiary focused exclusively on developing…
