Snapchat
Iron Man Is Selling Smart Glasses Now, And They Cost $2,195
Snap has named Robert Downey Jr. as its chief customer experience officer (CCEO) for Specs. The company wants the actor to help customers understand what…
Want To Turn Your Texts Into A Song? Now You Can Do It On Snapchat.
Snapchat introduced new tools for Lens+ subscribers designed to drive subscription adoption and engagement on the platform. The update includes chat-to-song conversion, which transforms direct…
Snapchat Rolls Out Harry Potter Lenses to Promote the new HBO Show Adaptation
Snapchat launched multiple Harry Potter-themed activations on September 1, 2026, as part of an expanded promotion for HBO’s upcoming series debuting this Christmas. The rollout…
Snapchat Launches “Now Playing” Feature for Real-Time Music Sharing
Snapchat made music discovery social on July 27 by launching “Now Playing,” a feature that broadcasts what you are listening to in real time across…
Privacy Backlash Is Putting AI Glasses at An Unprecedented Risk
The tech giants have decided AI glasses are the next big thing, yet the public seems to disagree loudly. Meta and Snapchat are both pouring…
X Unveils Update: Share Posts Directly to Instagram and Snapchat Stories
X has announced a new feature allowing users to share posts directly to Instagram and Snapchat Stories, marking a significant cross-platform content expansion. X Product…
Snap Hosts A Closed-Door AR Bootcamp Before Specs Goes Public
Snap welcomed 45 active Spectacles developers to Santa Monica headquarters for an AR developer bootcamp last month. Participants from the United States, Zambia, Sweden, and…
You Will Now See AI Branded Snaps Directly In Your Chats
Snapchat has launched AI Sponsored Snaps, a new ad format that allows brands to interact with users through AI chatbots in the chat tab. The…
Meta Develops A New App to Crush Snapchat in Years-Long Battle
Meta has launched Instants, a standalone Instagram app focused on disappearing photos and private sharing. The Snapchat-style platform aims to offer low-pressure, real-time interactions among…
Snapchat Confirms Mass Layoffs Ahead of Sixth-Gen AR Glasses Rollout
Snap Inc. laid off approximately 1,000 employees on Tuesday, representing 16% of its full-time workforce, as the company shifts resources toward its AR glasses subsidiary…
Snapchat Acquires Rec Room Assets As Social Platform Shuts Down
Snap has acquired assets from Rec Room after the social gaming platform announced its shutdown. The move signals a shift toward augmented reality and XR…
Study Suggests Snapchat Users Are More Likely to Travel and Book Trips
Snapchat users are more active travelers than non users and rely heavily on social content to book trips, according to new research conducted with consumer…
Snapchat Wants Brands to Take Over the Entire App at Once
Snapchat has launched a new ad format that places a brand as the first ad across every tab in the app simultaneously, including Map, Chat,…
