OpenAI wants ChatGPT in your living room, not just your laptop. More than three years after the chatbot went mainstream, the company is steering its focus beyond individual users toward entire households. A new San Francisco job posting makes the shift concrete. It seeks a product manager dedicated to families, caregivers, and older adults.
The numbers behind the move tell a clear story. According to Sensor Tower estimates, the share of ChatGPT users aged 35 and older rose to 31% this year, up from 26%. Meanwhile, the 18-to-24 group slipped from 34% to 29%, so the user base is quietly aging. In the US, nearly one in four parents on smartphones used ChatGPT last quarter, a sharp jump from 16% a year earlier.
Analysts read this as a familiar turning point. Notably, no rival has yet dedicated a product leader to this exact intersection, so OpenAI is planting an early flag.
Still, family AI is a far trickier beast than office AI. Fresh research from the Family Online Safety Institute found parents badly underestimate their kids’ AI use. While 27% of parents said their child had used generative AI recently, 38% of the children reported doing so themselves. That gap alone should worry anyone building for households.
The timing also carries real weight, since scrutiny of AI and minors keeps mounting. OpenAI already faces lawsuits from parents alleging ChatGPT contributed to harm to their children, including cases involving suicide. So its household ambitions will rise or fall on trust.
For families in Pakistan and beyond, stronger safeguards, age-appropriate design, and clear AI reminders are not extras, since they are the whole test.
People can apply here.
