The 2026 iCAUR International User Summit took place in Wuhu, China, from October 19 to 23. The annual event, themed “Classic Never Fades | Make It Yours,” featured the global debut of the iCAUR V25, a User Ecosystem Exhibition, and the V Family Multi-Scenario Test-Drive Camp. A total of more than 20 customized vehicles, including three official customized models, were showcased, drawing more than 500 user representatives, partners, and media from around the world.
V25 Makes Global Debut, Bringing the Future Classic Design Philosophy to Life
The iCAUR V25 made its global debut at the summit. Together with the V23 and V27, it completes the V Series lineup. As a distinctive All-Way SUV, the V25 carries forward the brand’s signature boxy silhouette, a nearly 1:1 width-to-height ratio, and classic round headlights, turning the “Future Classic Design” philosophy from concept into a product customers can actually own. Dr. Su Jun, VP of Chery Automobile, summed up its design approach in three words: “restraint, capability, and freedom.” Rather than chasing short-lived trends, the V25 relies on well-judged proportions and clean lines to preserve a distinctive, classic form giving the “Future Classic” philosophy a tangible expression.
Behind this restraint lies the capability to deliver versatility across a wide range of driving scenarios. The V25 is available with both extended-range electric and battery-electric powertrains. Its Golden REEV system achieves a thermal efficiency of 44.5%. The i-AWD version delivers a combined output of 335 kW and 505 N·m of torque, enabling confident driving on everything from urban streets to mountain trails. Freedom takes shape through more than 20 ecosystem interfaces, 1.8-tonne towing capacity, and 6 kW V2L output, giving users the flexibility to define their own lifestyles from camping and hauling gear to setting up a coffee station on the roof. A cage-style body structure with five horizontal and six vertical beams and 80% high-strength steel lays the foundation for durability and reliability. With the debut of the V25, the V Series is presented to global users as a complete lineup for the first time, giving “Future Classic” a physical form that users can continue to customize and make their own.
The Customization Ecosystem Brings Classic Design into Everyday Life
During the summit, iCAUR brought vehicle customization, classic lifestyles, and the results of user co-creation together in one showcase. Among the more than 20 customized vehicles on display, three official customized models made their debut. The V25 Game Changer combines gaming culture with the brand’s signature rugged, classic design. The V23 Forge expresses urban individuality through its wide-body stance, while the V27 Sun Roam takes inspiration from 1980s off-road vehicles and classic cameras. Other vehicles co-created with users and partners reflect regional cultures, personal interests, and practical needs through distinctive design and customization.
At the Ecosystem Exhibition, body accessories, outdoor gear, AiMOGA robots, and lifestyle merchandise were showcased alongside themes of music, travel, surfing, and cycling, illustrating how a vehicle can connect personal interests with everyday life. The Classic Memories Zone and the User Stories Zone brought “Classic Never Fades” to life through form, sound, and scent, while owners’ real stories offered a window into why a given design came to be.
Customization thus emerged as a central theme throughout the summit. Ronna, CEO of iCAUR International, noted that around 50% of iCAUR users worldwide customize their vehicles, and that their creativity also inspires ongoing product development. The three official customized models will be available by early next year, while dedicated personalization areas will be added to showrooms. iCAUR’s official user clubs, already established in nine countries, will bring more users together through Club Connect in 2027. The first cohort of global brand ambassadors was unveiled at this summit, making user co-creation a long-term initiative rather than a one-off event and enabling the “Future Classic Design” philosophy to continue evolving through sustained user participation.
Meanwhile, numerous user representatives from South Africa, the UAE, Malaysia, Indonesia, Thailand and other countries convened to discuss Club development and local customization. South African users noted the geographical dispersion of local communities and suggested that provincial clubs strengthen ties through social media to accelerate information sharing. UAE users proposed connecting dispersed communities through digital platforms, starting with smaller, more intimate events and gradually taking local customization competitions to the global stage. These first-hand user perspectives give iCAUR’s Club Connect initiative and customization ecosystem a more tangible expression of co-creation.
Test-Drive Camp: Putting Product Capabilities to the Test in Real-World Conditions
As one of the summit’s most interactive activities, the V Family Multi-Scenario Test-Drive Camp opened at Tuju Longshan Campground in Wuhu. The event brought the new iCAUR V25 and V27 into real-world off-road settings. More than 100 dealers, media representatives, and KOLs from markets across the Middle East, the EU, Southeast Asia, Latin America, and Australia and New Zealand put the vehicles through a series of varied terrain challenges, including crescent-shaped high speed sections, U-bends, S-bends, small camel humps, wave roads, bumpy roads, and muddy shell craters. These challenges were designed to test real capabilities, not simply put on a show. The U-bends and S-bends tested steering response and body control, while the wave roads and bumpy roads tested the suspension’s ability to absorb fine vibrations. The most demanding challenge the muddy pits put their ability to recover traction and escape difficult terrain to the test. Each obstacle reflected conditions drivers may encounter in real-world use.
During the test drive, the V25, a quintessential rugged boxy SUV, delivered a surprisingly supple ride over wave roads and bumpy terrain. Its suspension effectively absorbed fine vibrations, keeping the cabin free of rattles and unwanted noise. The V27, meanwhile, drew on its Golden REEV and i-AWD systems to deliver consistent power on steep slopes and muddy terrain. With the i-AWD system offering a 600 mm wading depth, a 24° approach angle, and a 23° departure angle, it tackled humps and muddy pits with confidence.
Alongside the test drives, iCAUR conducted in-depth user research, gathering feedback on powertrain performance, handling, vibration damping, off-road recovery, and intelligent features, with the findings fed directly back to the R&D team. Many participants praised the V25’s comfortable ride, noting that the vehicle remained stable over bumpy roads and undulating muddy terrain, while power delivery and acceleration were responsive. Others envisioned taking it further afield whether exploring the countryside on more challenging roads or heading out camping with family and friends. The instant torque delivery of electric drive makes such outings effortless. These authentic voices from different markets ensured that “Classic Never Fades” does not remain confined to the design stage, but is repeatedly confirmed through real driving.
During the summit, user representatives and media guests from around the world also visited the iCAUR Smart Factory, where they followed the production process from individual components to finished vehicles across the four main workshops stamping, welding, painting, and final assembly. They also explored the factory’s integrated logistics and distribution system, gaining firsthand insight into the robust, intelligent, green, and efficient manufacturing behind every “classic.”
From the global debut of the V25 to the customization ecosystem, from the Test-Drive Camp to the Smart Factory Tour, the 2026 iCAUR International User Summit brought products, users, and the brand ecosystem together in one place, translating “Classic Never Fades” from a brand statement into a complete, tangible experience. iCAUR’s “Future Classic Design” continues to evolve, its customization ecosystem continues to grow, and an ever-growing global community eager to help shape the brand connects them. For iCAUR, a classic is not defined by a single launch moment, but by how it continues to evolve over time.
