3 min read
Riversong, a mobile phone accessories company based in China, invited Bloggers and key partners from all over Pakistan to attend a meet-up session held in Lahore. The session was arranged to convey Riversong’s message to key stakeholders and incorporate a better understanding of offerings to the media personnel.
Riversong, a subsidiary of IMG Group Communications Technology Ltd., is headquartered in China and is registered for operations in more than 17 different countries, including US, UK, Canda, France and now Pakistan. It offers an array of smart and innovative products for improving productivity in daily life. The products range include fitness bands, Bluetooth powered earphones, power banks and Wifi adapters to give users a seamless travel, connectivity, and musical experience.
Originally a consumer electronics manufacturer based in Shenzen, China, IMG’s first foray into smartphone accessories was back in 2015 when they launched Riversong as an online accessories brand. After a year of operations, they were named by Amazon as one of the fastest growing new brands. With over 96 percent positive user rating on Amazon, Riversong has sold nearly 6 million devices since its launch in 2015.
Riversong is now looking to expand its reach and build its presence in 20 countries by the end of this year. Pakistan, with its untapped potential for high quality and low-cost mobile phone accessories, is one of the top priorities for Riversong. This meetup was the first attempt by the Chinese company to get acclimated to the local media and get their message across their retail partners.
While speaking at this occasion, Syed Ali Yousuf, the global Riversong COO gave a brief presentation at the event describing the unique features of Riversong smart devices to the attendees. He also showcased a variety of Riversong products. He explained that Riversong seeks to provide innovative and technologically advanced products to its users. His stress was on highlighting the differentiating features of Riversong products which are designed keeping the consumer in mind. He also showcased upcoming product range of Riversong to the media and bloggers and gave them more information about their launch schedule and expected price range.
He also provided insight into the official distribution and retail network of Riversong in Pakistan and told that Riversong products are now available at Hyperstar, Metro, and Alfatah in Lahore. Rizwan Younus, CEO at TikTech, was introduced as the official distributor of Riversong products in Pakistan.
While speaking about why TikTech chose to partner with Riversong, Rizwan Younus laid out his ideology behind starting a company like TikTech. He explained the need for differentiation that is inherent to all humans and how it translates to choosing different mobile phone accessories to make them stand out from the crowd. TikTech is also providing all Riversong customers with one year of warranty, which can be easily availed by contacting their representatives via a phone call or through WhatsApp.
