A Comparison of 7 Pakistani eCommerce Sites
Online Shopping in Pakistan
Interesting trends were recently revealed in an internet study carried out by P@SHA. E-commerce activities altogether are not amongst the 5 most common online activities in Pakistan. Users engaged in “buying a product online” account for 6% of all e-commerce activities. 45% of the users felt that shopping is very convenient via internet. Furthermore 33% believed that online store prices are lower as compared to physical stores. Cash on delivery (71%) was chosen by online buyers as a payment method while 22% chose Credit Cards.
Review of Pakistani eCommerce Sites
As you will read further, you will get a comparison of 7 online Pakistani eCommerce sites in terms of their website experience and retail store as a whole. A search was made for online Pakistani shopping websites operating in Pakistan. The existence of many websites came out of search engines, advertisements and reviews from the past. A list of 7 websites was made after short-listing those which sell products of at least 2 brands (e.g. Oxford & Levis) and have at least 3 product categories (e.g. tech gadgets, clothing & footwear) and those with better website experience. The experience ranking was done thoroughly and is shown below:
Further details were collected from the above websites for comparison purposes and details can be seen in the following table:
Since these are online retailers, ranking was mainly done on the website experience offered but other scores mentioned above were not ignored. The ranking (countdown to No.1) is given below:
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