Apple Doubles Down on Immersive Films for Vision Pro

Apple is stepping up its investment in immersive content for the Vision Pro headset, rolling out new documentaries, nature films, and music-driven experiences to make full use of its spatial computing vision. This wave of fresh immersive films spans partners like MotoGP, Red Bull, BBC, CNN, HYBE, and others, designed to give users more reasons to dive into Apple’s mixed reality world.

One of the documentaries already available is Tour De Force by CANAL+ and MotoGP. It follows rider Johann Zarco during his dramatic win in the rain at the French Grand Prix at Le Mans earlier this year. Shot using multiple URSA Cine Immersive cameras plus ambisonic microphones, the film brings viewers closer than ever to the intensity of motorsport.

Other upcoming content includes World of Red Bull, which kicks off with Backcountry Skiing in Revelstoke, British Columbia (arriving in December) and later a Big-Wave Surfing episode off Tahiti in 2026. Nature lovers will be treated with Julaymba, a documentary set in the Daintree Rainforest in Australia, and Experience Paris by The Explorers, which will offer immersive views of iconic French cityscapes.

Apple’s strategy seems to be pushing beyond passive content: it’s about storytelling you “step into.” The immersive format (180-degree, high resolution, with spatial audio) is increasingly being used to create emotional, sensory experiences.

Apple’s latest slate shows it understands that, investing not just in tech but in artistic partners that can push the boundaries of mixed reality storytelling.

For early adopters, it means more variety. For critics, the question will be: does this content consistently impress, or are some releases more gimmick than immersive?