Technology

Blue Cascade, the young Pakistani e-commerce venture is giving juggernauts a run for their money

Avatar Written by Rohaan Manzoor · 1 min read>

To establish a successful venture in nothingness is a no joke. But to grow a company in a swarm of competitors is nothing short of a wonder. That’s exactly the story of Blue Cascade.

To say that their struggle to survive was difficult would be an understatement. Blue Cascade is an e-commerce venture that provides different services to boost the reach of businesses. These include SEO for better website ranking, targeted email campaigns and much more.

Salman Altaf founded the company back in 2017. Since then they have seen continuous growth. They now have offices in 3 places: Dubai, Malaysia, and Azerbaijan.

In the period of just 2 years, the number of people employed by Blue Cascade has increased more than 10 times. From just 10 employees in 2017, they now have more than 100 employees working in 6 different departments. They are also planning on signing a partnership with the German brand, d.ventures.

More impressive is the work the company has done. Blue Cascade has done partnerships with e-commerce giants Amazon, Alibaba and eBay. Other big partnerships include Microsoft, Coolplanet and Shopify. Their partnerships are a testament to the work they have done.

Their success has seen start a whole new subsidiary, Blue Technologies. The daughter company develops tools and also works on third-party projects.

Blue Cascade soon acquired Phaiser, a Bluetooth earphone making company. Their earphones are considered to be some of the most popular earphones on Amazon. Their headphones/earphones are moderately priced. With the cheapest option retailing at $49 while the most expensive retails at $79.

The strength of Blue Cascade resides in their highly dedicated and experienced team. Their founder, Salman Altaf, is a business developer who’s also a security researcher. Their co-founder is an e-commerce expert with over 10 years of experience. Their CEO, Umair Gurchani is also an expert in the field of e-commerce.

Their success is nothing short of inspiring. To find a place is such a competitive market and then grow is nothing short of magical. They have achieved a lot. Now, let’s see where they go next.


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