OpenAI is introducing a new feature called ChatGPT Pulse designed to send users a curated set of daily news, research snippets, and topic updates tailored based on past conversations with the chatbot. The feature will initially roll out to select paid subscribers as an early experiment in making ChatGPT not just reactive but proactive.
Subscribers who gain access to ChatGPT Pulse will receive five to ten visual cards each morning, each card containing insight or background about a subject relevant to that user’s interests. These cards may also spark further conversation with ChatGPT as OpenAI is effectively giving users a personalized brief to kick off their day.
Pulse is a strategic move for OpenAI bridging the gap between passive search and proactive updates. By leaning on a user’s prior interactions, the system can deliver content that is more relevant and less noisy than blind aggregation.
This development shows OpenAI’s ambition to transform ChatGPT from a reactive assistant into an anticipatory one. Instead of waiting for prompts, the system can push tailored insights, potentially increasing how users engage with the tool daily. It also gives OpenAI data on what users care about in real time, which could feed back into better recommendation models or content alignment.
At launch, ChatGPT Pulse will only be available to paid users, likely as part of premium or pro tiers. OpenAI has not confirmed pricing specifics yet, but the inclusion of Pulse may become a key differentiator in subscription plans.
Because the rollout is limited, OpenAI can monitor engagement, refine algorithms, and fix early bugs before scaling to more users. Over time, the feature could expand to more regions and tiers, or even integrate with third party news sources.