Digital Marketing is an essential part of making a startup successful. If you have designed a product and it is ready for launch, it is time to attract an audience towards it. What is the point of making a product if people don’t know about it? This is where Digital Marketers come in.
Courses given below highlight the essentials of Digital Marketing and how to create an audience for your startup:
1. What is Online and/or Digital Marketing?
This course will take just 40 minutes to complete and at the end, you will know the basics of Digital Marketing and how it works. You will learn the basics of SEO and how you can use Google Adwords to promote your business across search engines and publishers for maximum exposure. Understand what pay per click (PPC) is and other terms involved in marketing across Google and its associated platforms. After completion, you will be awarded a certificate from Udemy as well. Register for the course here.
2. Search Engine Optimization Training Course
If you want to know how Google and other search engines across the web work then this course is for you. You will learn from the best SEO company in the business, Moz. They will teach you On Page SEO fundamentals, auditing your entire website and link building practices to increase traffic and PageRank. They will also highlight practices to create content that can be included in featured snippets for maximum exposure across Google. Register for the course here.
3. Social Media Strategies for Small Businesses
One of the easiest ways to build up an audience for your startup is through social networks. Facebook and Twitter can serve as launching pads for your startup to get the word out to maximum people without a hassle. Whereas you can showcase your product looks on Instagram. But what promotion strategies should you use? Which social media content would be most effective for promotion? How will you create a dynamic web presence for your startup? All these questions and more will be answered in this course. It’ll cover all the basics of marketing and promotion across popular social networks on the web. Register for this course here.