4 min read
Fortnite’s spooky season just got a lot creepier. Epic Games is officially rolling out a Poppy Playtime crossover, and yes, Huggy Wuggy is coming straight from the toy factory to the Fortnite island. The update drops on October 23, 2025, just in time for Fortnitemares 2025.
According to GameRant, Huggy Wuggy will be the first playable skin from the Poppy Playtime franchise. A teaser image shared online even flashes the date “10-23-2025,” confirming the launch window.
security_0783.AVI pic.twitter.com/r7hzFRe4N6
— Mob Entertainment (@mobgamesstudios) October 3, 2025
So far, no word on additional characters like Mommy Long Legs or Playtime Poppy, but let’s be honest here, it wouldn’t be a proper collab if Epic didn’t add a few more terrifying toys to the lineup later in the event.
Fortnite’s Collab Era Just Keeps Getting Bigger
Epic Games is on a serious streak when it comes to high-profile crossovers, and the Poppy Playtime event fits perfectly into that plan. Just last week, Fortnite teamed up with the Netflix hit KPop Demon Hunters, adding a full-blown themed mode and cosmetics lineup that felt like its own mini-season.
The KPop Demon Hunters x Fortnite event, which runs from October 2 to November 1, brought in:
- Skins for Rumi, Mira, and Zoey
- A new limited-time mode called Demon Rush, inspired by Horde Rush
- Themed items like Rumi’s Empowered Sword, Zoey’s Golden Bubble Shield, and Mira’s X-tra Spicy Ramyeon
- Exclusive Creative and UEFN assets so players can build demon-themed islands
Epic clearly wants to make collaborations more than just skin drops. It’s building worlds.
Check out our full TechJuice coverage of the KPop Demon Hunters x Fortnite collab for details.
What to Expect from the Poppy Playtime Crossover
If the pattern holds, Huggy Wuggy is just the beginning. Fortnite’s horror crossovers tend to evolve mid-season, and Fortnitemares is the perfect time to unleash some chaos. Here’s what players might see:
- More Playtime Co. mascots: Mommy Long Legs, Kissy Missy, and Catnap would fit right in as bonus skins or boss NPCs.
- A spooky limited mode: Imagine escaping the Playtime Co. factory in a horror-themed LTM. It’d be the perfect use of UEFN’s creative potential.
- New cosmetics: Expect toy-tool pickaxes, factory-branded wraps, or a glider shaped like Huggy’s giant smile.
- Island updates: Small factory zones or haunted map sections could appear during Fortnitemares.
- Creator events: Epic might open the door for community-made “Poppy Horror” maps, just like it did for Demon Hunters.
The crossover hits the sweet spot between horror and nostalgia, creepy enough for Halloween, but stylized enough for Fortnite’s cartoony chaos.
Fortnite Keeps Nailing These Collabs
Fortnite has become more than a game; it’s a global marketing stage.
Epic Games’ strategy is simple,
Merge gaming, entertainment, and fandom into one evolving experience.
Every major crossover brings new communities into Fortnite. The KPop Demon Hunters event lured anime and music fans. The Poppy Playtime collab now taps into horror gamers and younger players who grew up watching Huggy Wuggy memes on YouTube.
The genius lies in timing. Each collaboration ties into trending media, be it Netflix drops, upcoming movies, or seasonal vibes. Instead of being a game that adds content, Fortnite has become the content itself.
Huggy’s the Perfect Fit for Fortnitemares
The hype for this one is genuine. Huggy Wuggy possesses that weirdly perfect mix of cute and horrifying that just sits in perfectly with Fortnite’s art style. He’s basically built to dance on your elimination screen.
That said, gamers are hoping that Epic goes beyond cosmetics this time. Poppy Playtime has a rich, eerie world filled with puzzles, traps, and factory lore, all elements that could make a killer limited mode if they lean into it.
If this collab ends up being just a single skin drop, that’ll feel like wasted potential. But if Epic delivers a proper “Playtime Experience” event, it could easily go down as one of the best Fortnitemares crossovers ever.
Either way, true gamers will be dropping in on October 23 anyway, but this time ready to terrorize the island in style.
