Samsung’s upcoming Galaxy S26 Ultra is finally settling into a clearer timeline. However, new details point to a later launch than last year’s model. Additionally, growing signs suggest that pricing may edge upward. Samsung has not publicly confirmed these plans yet. Nevertheless, recent industry developments imply the company is finalising key decisions for its next flagship.
Galaxy S26 Ultra: New Launch Date & Retail Timeline
Reliable industry tipster Evan Blass announced on X that Samsung will host its Galaxy S26 Unpacked event on February 25. Blass quoted Ice Universe, another prominent leaker, for this information. This date marks a significant departure from previous launches, which typically occurred in early February. Consequently, this revised schedule places the unveiling firmly toward the end of the month.
The date of 25 February is 100% correct. You can take it to the bank. https://t.co/YYe7P85Nwv
— Evan Blass (@evleaks) January 6, 2026
Samsung has not confirmed when the devices will go on sale. However, past patterns provide a strong hint. The company usually opens sales about two weeks after Unpacked events. If this cadence holds, the Galaxy S26 Ultra could reach retail shelves in mid-March. Specifically, a release around March 13 is likely. This fits Samsung’s preference for Friday launches. Ice Universe also indicated availability in “early March”.
Memory Shortages Threaten Pricing & Promos
The release schedule seems mostly set, but pricing remains ambiguous. A global shortage of memory chips is currently impacting Samsung’s strategy. A sharp increase in demand for AI technology caused this shortage. Production capacity is now concentrated in data centres, reducing availability for consumer electronics.
Reports offer conflicting views on the outcome. Some suggest Samsung may maintain prices comparable to the Galaxy S25 series. Conversely, other reports point to possible price increases for each model. If Samsung raises costs, the S26 Ultra could see elevated prices in key markets.
Furthermore, this supply issue threatens launch promotions. Samsung historically offers pre-order packages with free storage upgrades. However, current reports indicate the popular “double-storage” offer may be scaled back or eliminated entirely due to these persistent memory limitations.
