2 min read
Google is preparing to roll out a new Chrome update that aims to reduce unnecessary notification clutter for Android and desktop users. The upcoming feature will automatically turn off notifications from websites that users consistently ignore.
The new tool expands on Chrome’s existing Safety Check feature, which already monitors permissions like camera access and location tracking. According to the source, this addition builds on a similar Android capability that helps users unsubscribe from unwanted site notifications with a single tap.
However, the feature will not affect web apps installed on the device. Instead, Chrome will only disable permissions for sites that frequently send notifications that users rarely engage with. Google reports that less than one percent of web notifications in Chrome receive any interaction, making most alerts more distracting than useful.
“We’ve already been testing this feature. Our test results show a significant reduction in notification overload with only a minimal change in total notification clicks,” Google stated. “Interestingly, websites that send fewer notifications are actually seeing an increase in user engagement.”
Users will still have full control over their notification settings. They can turn off the auto-revocation feature entirely, re-enable specific site notifications by visiting the website, or manage permissions through Chrome’s Safety Check tool.
Google has not yet confirmed the official release date for this feature, but its testing results suggest it could soon become a key part of Chrome’s smarter, more user-friendly notification management system.
