Last month, Google launched a mobile app called Primer which aims at simplifying marketing concepts for busy startups. Primer furnishes simple and implementable guidelines to bring the startups up to speed with the modern marketing standards and requirements. The app was only available for iOS at the time of launch, but as of today, it is being made available for Android platform as well.
Primer app currently provides insights into 3 major domains of marketing for startups—Content Marketing, PR & Media, and Search Advertising. Each one of these section consists of 4 lessons of about 4-5 minutes of reading material. These lessons provide:
- simple-to-understand, jargon-free introduction to the domain,
- the particular domain’s importance in the world of marketing,
- relevant case studies (both real-life and exemplary) to drive the point home.
A lesson is sometimes followed by a short, multiple-choice quiz. There are no ‘right’ or ‘wrong’ answers per-se for some of these quizzes, since each startup and founder can have a different mindset about the advertising and marketing for their startup. What the app does is to provide an insight or advice, which serves as a generic guideline on how to approach the marketing side of the startup. Other types of quizzes to test the reader’s understanding of the concepts and terminology are also available in the lessons.
More learning domains besides the three mentioned above will be added in the near-future, according to Google. The app features a minimalistic UI, and the user proceeds between the card-like interfaces simply be scrolling up and down, or tapping the visible buttons. The UI also features interactive elements like scratching off or flipping an element to show the material hidden underneath it.
Primer is the first app under Google’s new ‘Google Learn’ initiative. It is a brilliant take on guidance and learning apps, so we are excited to see what Google brings next.