GuGo Box EV Officially Launched in Pakistan: All You Need to Know About Prices and Features

GuGo Motors has formally introduced the highly anticipated GuGo Box Electric Vehicle (EV) in Pakistan, disclosing its pricing, features and booking information. The electric vehicle (EV) is available in three distinct variants—E1, E2, and E3—each designed to accommodate diverse consumer requirements and preferences. In a calculated initiative, the company has implemented three distinct pricing tiers: Launch Day Offer, Early Bird Price, and Regular Price.

GuGo Box EV Features

Exterior Design

The automobile incorporates modern lighting features consisting of Adaptive High & Low-Beam Headlights (E3),  Breath Lamp Signal and LED Daytime Running Lights (DRLs). These features combine frameless doors that have remote-operable power handles and keyless entry together with hidden door handles. Standard electric side mirrors include the feature of both heated functionality and automated flipping capability on E3 vehicles. Customers can select from White, Silver or Black as single-color or dual-tone finishes.

Interior & Technology

The interior combines advanced technology with modern design aesthetics alongside comfort features. Both E2 & E3 versions include a 12-inch touchscreen display whereas the 5-inch LCD instrument cluster appears standard on every model variant. The E2 & E3 include wireless charging and Bluetooth as standard convenience features.

Automatic air conditioning functions exclusively in the E3 variant but all other models include electric air conditioning as a standard feature. The manually adjustable multifunction steering wheel enhances driver convenience. A combination of White and Black colors forms the basis of the interior design to create a contemporary and classy cabin view.

Safety Features

Safety remains a priority for the GuGo Box EV, featuring a comprehensive suite of protection systems:

• Dual Airbags, ABS with EBD/CBC, Hill Start Assist, Electronic Stability Control (ESC), Brake Assist (BA)
• ISOFIX Child Seat Anchors & Seatbelt Reminders
• Indirect Tire Pressure Monitoring System (TPMS) & Rear Radar
• Anti-Pinch Windows & Reverse Camera (E2 & E3)

ADAS Features

• Active Electronic Braking (AEB)
• Front Collision Warning (FCW)
• Lane Departure Warning (LDW) & Lane Keep Assist (LKA)
• Traffic Sign Recognition (TSR) & Traffic Jam Assistance (TJA)
• Highway Driving Assistance (HWA) & Direct TPMS
• Front Radar & 360-Degree Camera
• Adaptive Cruise Control & Automatic Parking

Price Details

For customers looking to purchase the Box EV on launch day, the prices are as follows:

• E1: Rs. 6,000,000
• E2: Rs. 6,500,000
• E2 Semi (430 km range): Rs. 7,100,000
• E3 (Fully Loaded): Rs. 7,500,000

For the first 50 bookings, GuGo Motors is offering a special early bird price along with booking details:

• E1: Rs. 6,200,000 with a booking price of Rs. 1,250,000
• E1 Plus: Rs. 6,600,000 with a booking price of Rs. 1,250,000
• E2 Semi (430 km range): Rs. 7,200,000 with a booking payment of Rs. 1,500,000
• E3 (Fully Loaded): Rs. 7,600,000 with a booking payment of Rs. 2,000,000

For those who miss out on the early bird or launch day offers, the regular ex-factory price of the Box EV will be as follows:

• E1-Basic: Rs. 6,300,000 with a booking rate of Rs. 500,000
• E1-Plus: Rs. 6,700,000 with the same booking price as E1-Basic
• E2-Semi: Rs. 7,300,000 with a booking payment of Rs. 1,000,000
• E3 (Fully Loaded): Rs. 7,700,000 with a booking payment of Rs. 1,500,000

Customers will be able to book the GuGo Box EV at the company’s official website starting from February 9, 2025. The upcoming GuGo Box EV introduces modern features at competitive prices to Pakistan’s EV market where it will provide valuable options to expanding consumer demand. With its advanced features, attractive pricing structure, and strategic offers, the GuGo Box EV is set to become a popular choice for environmentally conscious buyers looking for a modern and efficient electric vehicle.