Pakistani digital creator Rajab Butt has disclosed that he earned approximately Rs 9 crore in just 45 days after stepping away from daily vlogging, a claim that has reignited debate around influencer income models and the evolving creator economy in Pakistan.
The disclosure was made during a recent appearance and later amplified across social media, where Rajab Butt explained that his income surge came after he stopped publishing regular vlogs. According to his account, the earnings were generated through brand collaborations, digital promotions, business ventures, and indirect monetization streams that continued to perform even in the absence of daily uploads.
Rajab Butt rose to prominence through lifestyle and family-oriented vlogs that routinely attracted millions of views. Like many top-tier creators, his channel became a launchpad for advertising deals, affiliate partnerships, and off-platform commercial activity. His decision to pause vlogging was widely interpreted as a potential risk to his income stream, making the Rs 9 crore figure particularly striking for followers and industry observers.
High-profile creators often earn more from brand retainers, long-term sponsorships, and equity-based deals than from platform ad revenue alone. In Pakistan’s rapidly expanding influencer economy, creators with large audiences increasingly negotiate fixed-fee contracts that are not tied to daily content output. Rajab Butt’s claim appears to align with this broader shift, where visibility and personal brand value can continue to generate revenue even during periods of reduced posting.
Industry data shows that influencer marketing spending in Pakistan has grown steadily over the past three years, with brands allocating larger budgets toward digital-first campaigns.
Creators with established credibility often monetize through merchandise, real estate investments, private businesses, and paid appearances, creating income diversification beyond YouTube’s algorithm-driven payouts.
Rajab Butt has previously spoken about the pressures of daily vlogging, including privacy concerns and burnout. His latest earnings claim has fueled discussion about whether constant content production is necessary for financial success once a creator reaches a certain scale.
Several fellow influencers have echoed similar sentiments, suggesting that stepping back from daily uploads can sometimes strengthen brand positioning rather than weaken it.
