Earlier this year, we told our readers that Homeshopping.pk and CreativeChaos, one of Pakistan’s leading ecommerce platform and digital creative agency, are partnering to form HSN Ventures. The promise behind formation of HSN Ventures was to launch ecommerce platforms targeting different market segments in Pakistan.
Today, HSN Ventures has launched one of the many yet to come ecommerce stores, UrbanDesign.pk. UrbanDesign is a one stop shop for buying furniture for your home needs. Essentially it is an online furniture and home accessories store. Urban Design will offer a comprehensive range of aesthetically pleasing furniture at highly competitive prices. A cursory look at the website shows furniture for bedroom, bathroom, living room, kitchen, cooking, dining, storage room etc. Even you can buy office furniture from the website.
Founder and CEO of HSN Ventures, Shayaan Tahir , while speaking to TechJuice said,
“We want to help our customers express their individuality through their home. Urban Design is the first furniture marketplace that brings classic and contemporary collections from leading international and local brands allowing our customers to find the best furniture and accessories in one place.”
In Pakistan, online furniture market is currently estimated at $120,000 and is expected to grow to over $20 million over the next 5 years. The Pakistani e-commerce market is growing at over 100% year on year and is expected be a billion dollar industry by 2020. HSN Ventures with the launch of first vertical store is hoping to cater to the furniture market. In the upcoming time, HSN Ventures will be launching more vertical stores.