2 min read
Apple has started promoting the iPhone 17 Pro as the new models roll out in Australia and New Zealand. The company released a fresh ad on its Australian YouTube channel, highlighting the device’s advanced camera capabilities. The ad is expected to appear on Apple’s other regional channels soon.
In the video, a film director uses the iPhone 17 Pro in challenging conditions, exposing it to mud, snow, and rough environments. The phone continues to perform, reinforcing Apple’s focus on durability and professional-grade video quality.
The iPhone 17 Pro comes with a triple-lens camera system, each lens offering 48 megapixels. The new telephoto lens supports both 4x and 8x optical zoom. Apple says these updates give filmmakers more flexibility when shooting complex scenes.
In the ad’s description, Apple calls the iPhone 17 Pro camera its “most cinematic camera yet.” The company has also introduced new tools designed to support professional filmmakers. With these upgrades, Apple is clearly pushing the iPhone 17 Pro as a serious option for creators who demand precision and versatility.
