2 min read
In a push to increase active engagement beyond traditional job searching and profile updates, LinkedIn is rolling out new gamification features. The platform is introducing “Connection Leaderboards” and “LinkedIn Games,” encouraging a more dynamic and competitive approach to professional networking. The optional features are part of a broader strategy to transform LinkedIn into a livelier, more habit-forming space.
A New Way to Connect
- Connection Leaderboards: This feature allows users to publicly compare their network growth against peers. By turning network expansion into a competition, LinkedIn provides users with social proof and a tangible metric for their networking efforts.
- LinkedIn Games: After introducing puzzle games in May 2024, LinkedIn is now adding connection-based leaderboards to its in-app games. These games turn routine interaction into small goals and achievements, encouraging daily engagement and sparking friendly rivalry.
LinkedIn Engagement Strategy
The gamification features are a calculated move by LinkedIn to foster stronger relationships and recognize “consistent contributions in meaningful ways,” according to the company. By tapping into the human desire for competition and achievement, LinkedIn aims to boost user retention and time spent on the platform.
The gamification is optional, allowing users to opt out of the leaderboards and game notifications if they choose. This approach acknowledges the platform’s professional core while attempting to appeal to a broader, more engaged user base.
Will The New Gimmicks Work?
The success of LinkedIn’s gamification features will depend on user reception and adoption. Key factors to monitor include:
- User Adoption: Will professionals embrace the gamified approach to networking, or will they see it as trivializing professional connections?
- Effectiveness: Can these features genuinely strengthen professional relationships, or will they primarily serve as vanity metrics?
- Long-term Impact: Will gamification help transform LinkedIn into a more lively, community-driven platform, or will it remain a more static, job-focused resource?
