Luxury Lifestyle No More: FBR Targets Thousands of Social Media Influencers

In a sweeping digital cleanup, over 100,000 Pakistani social media influencers have begun deleting posts showcasing their lavish lifestyles  fearing the Federal Board of Revenue’s (FBR) ongoing crackdown on undeclared income and luxury spending.

The FBR recently intensified efforts to track tax evasion by monitoring social media content that contradicts individuals’ declared income. This initiative follows reports of influencers and high-profile personalities displaying wealth online while paying minimal taxes.

According to FBR sources, the agency already holds sufficient data despite many users attempting to remove evidence. “We are monitoring lifestyle indicators  from luxury cars and foreign trips to high-end events  across all major platforms,” an official revealed.

The FBR’s Intelligence and Investigation Directorate is currently examining over 100,000 profiles, building three to four new cases daily. Officials disclosed that new tax evasion cases have been filed against individuals in Rawalpindi, Lahore, Bahawalpur, and Islamabad, with one involving the son of a prominent South Punjab politician nearing completion.

To ensure accuracy, the FBR is also gathering spending data from wedding halls, designers, and beauty salons to match lifestyle expenses with declared income. Early results from this operation are expected within a month.

“Those flaunting luxury without paying their fair share should reconsider before posting online,” said an FBR source.