2 min read
Microsoft has introduced a new tactic aimed at discouraging users from switching to Google. When a user types “Google” into Bing, they may now encounter a prompt encouraging them to stay on Bing by highlighting an opportunity to support charitable causes. The prompt suggests that continued searches on Bing can contribute to donations through the Microsoft Rewards program, effectively turning user engagement into charitable giving.
Reports from Windows Latest indicate that these prompts display messages such as, “Donate to thousands of nonprofits — every Bing search brings you closer.” In some instances, users are invited to convert their accumulated Rewards points into donations of their choice. Notably, this message can push the actual Google link further down the page, making it less immediately accessible.
In some variations, Bing temporarily adopts a user interface reminiscent of Google’s minimalist homepage to create a sense of familiarity. Previous iterations reportedly featured a near-identical search box and layout, though Microsoft has since toned down these visual similarities following criticism.
Supporters argue that the practice is harmless, as users are not forced to donate and Microsoft fulfills the contributions regardless. Still, opponents contend that the combination of guilt and design manipulation could unduly influence user decisions.
While Bing’s approach positions itself as altruistic, the underlying message remains clear: Microsoft wants users to stay within its ecosystem.
