Mobilink launches Alcatel IDOL 3 in Pakistan, world’s first reversible phone

By Maryam Dodhy on
May 18, 2016
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Mobilink has announced that it will soon be launched Alcatel IDOL 3 across Pakistan. Alcatel IDOL 3 is the world’s first reversible smartphone. In their efforts to ‘democratize innovation’, Mobilink has partnered with Alcatel to help them achieve their goals of digital enablement. The launch is aligned with Mobilink’s strategy of acheiving ‘Digital Pakistan’ by introducing affordable 3G devices in the market to speed-up the uptake of high-speed mobile internet.

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The Alcatel IDOL 3, launched at Mobile World Congress 2015, is thin, light, and fast enough to do just about anything a user wants from a proper smartphone. It runs on an octa-core Qualcomm Snapdragon 615 processor and a very close stock version of Android 5.0.2 Lollipop. The phone also comes with 2GB of RAM and 16GB of internal storage. The phone also offers unique enhancements like the fully reversible user interface which mean that there is no right way to hold the phone. It is orientation-free and can work in any way.

The IDOL 3 delivers on three key user experiences: sound, camera and display. Dual front-facing JBL Audio speakers make the IDOL 3 on-the-go sound system, without the need of an additional Bluetooth speaker. The 13MP main camera has an industry-leading Sony IMX sensor, offering superior low-light performance. And the display has also been specially tuned by Technicolor, giving colors on the 5.5” Full HD screen more richness and vibrancy, and better viewing in sunlight conditions.

The device will soon be available at all Mobilink Business Centers for an approximate price of PKR 25,999. Customers availing this opportunity will also be given six months of free Jazz internet.

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