3 min read
Spotify marked the close of the year with its highly anticipated 2025 Wrapped celebration in Karachi, hosting an immersive, music-driven event that put self-expression and listener identity at the center of the experience.
The evening brought together local artists, influencers, media and members of Spotify’s community to celebrate a year defined by personal taste and Pakistan’s rapidly evolving music culture. TechJuice was exclusively invited to the event as official media partner.
Built around this year’s unapologetic Wrapped theme, the event encouraged guests to engage with music on their own terms. Interactive installations highlighted fan obsessions and listening habits, while neon-lit portrait booths captured unfiltered expressions across the venue.
From the sound design to the visual layout, the message was loud and clear: this was a year Spotify finally nailed Wrapped the right way, bringing out your sounds without filters to the world.
Hosted by Ayla Adnan, the night came alive with a curated DJ lineup featuring Mouseeki Machine, ZULU and Disguise in Hoodie, each bringing a distinct sonic identity to the dance floor.
The celebration also drew a strong presence from the local music and creator community, including artists Afusic, Natasha Humera Ejaz, Shareh and Umer Anjum, alongside content creators Areeka Haq, Reeja Jeelani, Hemayal and Daniya Kanwal, who engaged with fans throughout the evening.
Adding a live, on-ground extension of the Wrapped experience, Spotify introduced VIP Wrapped Awards, inspired by the in-app Wrapped Party feature. The awards recognized members of Spotify’s VIP community for their unique listening patterns, echoing the way users share Wrapped results and earn personalized titles on the platform.
Winners included Dino Ali and Osamah Nasir, as Spotify highlighted the loyalty and enthusiasm of its most engaged listeners.
“2025 Wrapped is our most unapologetic expression of listening yet,” said Talha Hashim, Spotify’s Marketing Manager for Pakistan. “This year’s experience captured real listening behavior, unfiltered taste, and the stories behind every listener’s soundtrack. Within the first 24 hours alone, more than 200 million users worldwide engaged with Wrapped, generating over 500 million shares globally.”
Through 2025 Wrapped, Spotify continues to spotlight Pakistani artists while celebrating the fans who power the country’s growing music ecosystem, reinforcing a space where individuality, creativity and sound converge.
Eligible users can now access their personalized 2025 Wrapped exclusively on the Spotify mobile app for iOS and Android. Users are advised to update to the latest version and access Wrapped through the Home feed.
