Netflix Reaffirms ‘Build Over Buy’ Strategy, Rules Out Legacy Media Acquisitions

Netflix is sticking firmly to its guns. Asked about its position amid a flurry of interest in Warner Bros. Discovery (WBD) and other legacy media consolidation opportunities, co-CEO Ted Sarandos reiterated that the company remains “very clear … we have no interest in owning legacy media networks.”

Strategic Context: Why Netflix Is Saying No

The backdrop to Sarandos’ comments is a significant period of flux in the media landscape. WBD, which owns major cable networks, streaming platforms and studio assets, is reportedly exploring sale or restructuring options.

In this environment of potential megadeals, Netflix’s stance is notable. Rather than participate in a wave of acquisitions, the company prefers to double down on what it considers its core advantage: growth driven by original content, global scale, and its data-driven streaming platform.

Sarandos described the company’s approach succinctly:

“We’ve been very clear in the past that we have no interest in owning legacy media networks, so there is no change there.”

He reaffirmed that Netflix remains a “builder over buyer,” suggesting a disciplined M&A philosophy.

Growth by Content, Not Conglomerate Buildup

Netflix’s business model emphasizes content creation, subscriber growth and technology-enabled distribution. While many media conglomerates are acquiring portfolios of legacy TV channels, studios and broadcast assets, Netflix appears to see more value in expanding its streaming footprint organically.

Analysts interpret this as a “quiet advantage” in a time when traditional media companies are burdened by legacy costs such as cable monetisation, linear network infrastructure and complex corporate structures. Netflix, by contrast, has fewer legacy constraints.

Market Implications and Investor Signals

By publicly ruling out legacy network acquisitions, Netflix sends two signals:

• Operational focus: The company will stay disciplined, avoiding the distractions and risk that come with large media deals.
• Capital allocation clarity: Investors can anticipate Netflix’s growth funding to come via internal investments, content, technology and geographic expansion, instead of corporate deals.

Bank of America analyst Jessica Reif Ehrlich noted that further consolidation among old-media players could increase competitive pressure on Netflix. Yet, the company’s clear posture may help differentiate it in a crowded media M&A landscape.

What Netflix Avoids: The Burden of Legacy Networks

Legacy media networks bring brand recognition and content libraries—but they also bring considerable infrastructure, legacy contracts and complex cost structures. Cable-network monetisation is under pressure, and streaming economics require nimble operations. Netflix seems unconvinced that buying such assets aligns with its lean, tech-first model.

Risks and Considerations

• Competitive threats: If major legacy players acquire streaming assets aggressively, their strengthened position could challenge Netflix’s leadership.
• Global growth saturation: As Netflix’s growth matures in developed markets, the ability to invest in large-scale acquisitions could provide rivals an edge.
• Content arms race: Staying independent of legacy media networks does not exempt Netflix from the cost pressures of producing premium content at volume.

Faced with a media landscape defined by consolidation and complexity, the company chooses to double down on its streaming architecture, global scale and content-first model.