NVIDIA has backed an Indian startup that helps companies run AI models with fewer GPUs. Simplismart raised $14 million in a Series B round with NVIDIA participating. The deal values the four-year-old company at roughly $100 million. Dallas Venture Capital led the round alongside Accel and others.
The startup addresses a growing problem across the AI industry. Companies spend heavily on GPUs to power their applications today. However, running those models reliably and economically at scale remains difficult. Different workloads demand distinct trade-offs between speed and cost.
Simplismart’s software sits between AI models and the hardware underneath. It adjusts how models deploy and run to meet specific requirements. Essentially, it optimizes response time, request capacity, and power consumption automatically. Therefore, companies extract more value from their existing GPU infrastructure.
Co-founder Amritanshu Jain framed the value proposition directly. He said nobody actually needs the fastest or cheapest inference alone. Instead, companies need AI running at speeds and costs matching their applications. Simplismart tailors that balance for each customer individually.
The revenue growth behind this investment looks genuinely striking. Simplismart’s annualized run rate grew 14-fold in just six months. That figure reached an eight-figure sum based on recent customer usage. Notably, more than half the revenue comes from the US market.
The startup already serves several recognizable AI companies. It helped video-generation platform InVideo cut GPU costs by 56%. Additionally, it works with AI video companies HeyGen and Higgsfield. Indian cloud provider Yotta also uses its technology directly.
NVIDIA’s involvement extends well beyond just the investment itself. The chipmaker is collaborating on technical integrations with Simplismart. This includes work around NVIDIA’s own Dynamo inference software. Additionally, NVIDIA has introduced the startup to potential customers.
The investment presents an interesting paradox for NVIDIA though. The chipmaker dominates AI hardware sales worldwide currently. Yet it backed software that helps customers buy fewer chips. Jain argued that making inference more efficient benefits NVIDIA too. Essentially, better economics encourage wider AI adoption overall.
Founded by former Oracle and Google engineers from BITS Pilani, Simplismart plans to expand its US presence further. Reports suggest a larger raise at triple the valuation may follow
