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OpenAI has acquired Roi, an AI-powered personal finance app, marking its latest acqui-hire this year as the company doubles down on personalized consumer AI. Roi’s CEO and co-founder Sujith Vishwajith will join OpenAI, while the app winds down operations and ends services on October 15.
The move comes as OpenAI expands its consumer applications strategy, focusing on personalization and adaptive software. Earlier this year, OpenAI also acqui-hired Context.ai, Crossing Minds, and Alex.
Founded in 2022, New York-based Roi raised $3.6 million from investors like Balaji Srinivasan, Spark Capital, and Gradient Ventures. Its mission was to unify users’ financial portfolios including stocks, crypto, real estate, and NFTs into a single app with personalized AI-driven insights.
In a statement on X, Vishwajith said:
“We started Roi to make investing accessible by building the most personalized financial experience. Along the way, we realized personalization isn’t just the future of finance. It’s the future of software.”
Roi’s philosophy was that apps should adapt and communicate with users in personal, human-like ways. OpenAI sees this vision as aligned with its consumer products like Pulse (personalized news), Sora (AI-generated TikTok competitor), and Instant Checkout (shopping via ChatGPT).
With consumer apps becoming a major focus, OpenAI is clearly moving beyond APIs toward building adaptive end-user products, strengthening its position in the next wave of AI-driven personalization.
