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Redmi, Xiaomi’s most renowned sub-brand, is embarking on a daring rebranding initiative. The most apparent modification is the brand name, which is now written exclusively in uppercase: “REDMI.”
According to Lu Weibing, President of Xiaomi Group’s mobile phone department, the change is not just aesthetics. “Redmi changed its name from REDMI,” explained Lu, “and there’s a lot of strategic thinking behind it.”
He notes that Xiaomi’s success in the high-end market with more advanced technology is creating space for Redmi to expand. And the company appears to be preparing well for this shift.
The K80 Pro, which is part of the forthcoming K80 lineup, is expected to be a significant product update. Lu Weibing, the President of Xiaomi Group’s mobile phone division, has assured that the K80 Pro will provide a flagship-level experience, showcasing state-of-the-art performance and designs.
The K80 Pro is anticipated to feature top-tier hardware, which will be propelled by the most recent Snapdragon or Dimensity SoC, as is customary for the K series. It will be tailored to the needs of advanced users and enthusiasts. It will feature industry-leading displays, quicker charging, and enhanced thermal management.
The impending Turbo series is expected to be priced between $280 and $420 in China. As is customary, international prices are anticipated to be elevated. The Turbo models will undoubtedly feature cutting-edge displays, substantial batteries, and robust mid-range chipsets, even though specifics are still emerging.
The K80 series and Turbo series will be equipped with high-refresh-rate AMOLED displays, which will provide more fluid visuals for both gaming and video. The cameras will be equipped with state-of-the-art AI and high-quality sensors, although they will not be of premium quality. Fast charging, potentially at a rate of 100W or higher, will guarantee rapid battery recharges in conjunction with substantial battery capacities.
REDMI will continue to provide the most value for money, irrespective of the price range, as emphasised by Xiaomi GM Wang Teng Thomas. Although Xiaomi’s transition to premium pricing will result in a minor increase in the price of REDMI smartphones, REDMI is committed to maintaining the quality and affordability of its devices in their respective segments.
