SAMSUNG Pakistan & LUMS Sign MoU to Accelerate Social Start-ups in Pakistan

Written by Press Release ·  1 min read >

Samsung Electronics Pakistan and LUMS have joined hands to support and empower social start-ups contributing towards the achievement of the United Nations Sustainable Development Goals (SDGs). Through this collaboration, Samsung and LUMS aim to accelerate start-ups delivering on their full entrepreneurial potential and create a positive impact. 

The official MoU signing ceremony for the collaboration took place at the National Incubation Centre Lahore (NICL). The MoU was signed by Mr. Roy Chang, Managing Director Samsung Electronics Pakistan, and Dr. Arshad Ahmad, Vice Chancellor LUMS. 

Speaking on the occasion, Mr. Chang said, “Everything we design and create at Samsung, anticipates human behaviour and solves a problem, clearly. At every touch-point, consumers feel that an experience is built around them, not the other way round. Samsung is determined in its quest for innovation that inspires meaningful human progress and that’s the culture we want to promote through this initiative to contribute towards a more innovation-driven economy and solving key local challenges identified by the United Nations.”

Addressing the gathering, Dr. Ahmad said, “For a company like Samsung to choose LUMS to collaborate with is a great privilege and we are very grateful for this. Entrepreneurship is a way of thinking and that thinking is fueled by fusion across disciplines. The agenda we have for the next five years is to fuse together other disciplines with science and engineering and we call that a no-borders agenda and partnership with industry is critical to make this successful. We can’t solve any of Pakistan’s challenges or problems if we don’t work together.”

About corporate citizenship at Samsung Electronics Co. Ltd. 

Samsung is committed to carrying out its vision “Together for Tomorrow! Enabling People” by empowering future generations to achieve their full potential through education. The company operates a range of educational programmes to nurture young people across society to become pioneers, driving positive social change and build a better world for all. For more information visit (citizenship website).

About Samsung Electronics Co. Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. Samsung empowers future generations to achieve their full potential through education with its citizenship vision “Together for Tomorrow! Enabling People”. For the latest news, please visit the Samsung Newsroom at

About LUMS

LUMS, established in 1985 as a not-for-profit University, offers over 30-degree programmes at the undergraduate, graduate and doctoral levels through its five schools of Business, Humanities and Social Sciences, Science and Engineering, Law, and Education. The University aspires to achieve excellence in national and international leadership through unparalleled teaching and research, and civic engagement to serve the critical needs of society. 

About National Incubation Centre Lahore (NICL)

NICL is an incubation and acceleration platform, launched under the public-private partnership of the Ministry of Information Technology & Telecom, IGNITE, Fatima Ventures and LUMS. It implements the most comprehensive experiential and developmental learning programmes and equips entrepreneurs to continuously reach new professional heights.