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Samsung has confirmed it will unveil Project Moohan, its long-awaited mixed reality (XR) headset, during a Galaxy-themed event titled “Worlds Wide Open” on October 21, 2025, at 07:00 a.m. Pakistan Standard Time.
The new headset is expected to operate on Android XR, a joint platform with Google and Qualcomm, and is positioned to combine immersive experiences with everyday AI-driven utility. Samsung describes Project Moohan as the first device built for Android XR, aiming to bridge practical use with immersive content.
The company is opening reservations now and offering a $100 credit toward future purchases for early registrants.
What We Know So Far
While Samsung has remained tight-lipped about full specs and pricing, leaks and credible rumors point to an ambitious hardware platform. The device is believed to use a Qualcomm Snapdragon XR2+ Gen 2 chipset, feature dual micro-OLED panels (potentially at 4K resolutions), and support advanced sensors such as eye tracking, hand tracking, and gesture controls.
Reports also claim a removable battery pack, automatic interpupillary distance (IPD) adjustment, and a modular light shield for optics control. Some sources suggest the headset may weigh under 500 grams and target retail pricing in the ballpark of $1,800 to $2,900 USD. In its home market of South Korea, reports hint at a local launch date on October 22, with pre-orders running from October 15 to 21 and display units appearing in stores starting October 20.
Strategic Context & Challenges
Samsung’s timing indicates strong confidence in its XR strategy. The company hopes to position Project Moohan as a rival to Apple’s Vision Pro, which uses a walled garden approach. Samsung’s open-platform Android XR (built with Google) offers a contrasting ecosystem designed for extensibility.
Yet the success of the headset depends on several challenges. First, the availability and quality of XR apps will be critical at launch. Second, Samsung must manage expectations around price, battery life, weight, and visual fidelity. Third, while reservations and credits help build momentum, converting interest into sales in a competitive AR/VR space is never guaranteed.
Samsung’s move also underscores how XR is becoming central to the next chapter of immersive computing, blending AI, spatial awareness, and human input. If Project Moohan delivers on its promises, it may reshape how users perceive mixed reality.
