Snap Launches Specs Inc. to Release Consumer AR Glasses in 2026

3 min read

Snap Inc. has taken a major strategic step toward mainstream augmented reality (AR) hardware by launching Specs Inc., a wholly-owned subsidiary focused exclusively on developing…

Snapchat Says AI-Powered AR Lens Dramatically Boost Engagement

3 min read

Snapchat has dropped an in-depth marketing analysis that can be influential for social media apps and businesses. The study comes at a unique time; It…

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