3 min read
Yayvo.com by TCS, Pakistan’s fastest growing eCommerce store, surpassed all its promises this White Friday. With an exceptional delivery performance, whereby 52% of the orders were delivered within 2 days of order placement, #YayvoWhiteFriday17 proved by far an event that brought smiles to the online shoppers across Pakistan all its fans, customers and shoppers alike!
The Pre-White Friday Galore
Yayvo.com started its White Friday sale event in the first week of November, where each Friday witnessed something different. #WhatThePrice was one of the major highlights for November, where over 4,500 retweets were received on four products, with the Honda CD 70 bike being the most in-demand product. A Pre-White Friday Flash Sale was also held on every Friday of November, where the Galaxy Grand Prime Plus was the fastest selling product.
White Friday Sale Season
Yayvo.com announced the White Friday dates and schedule at the start of November! All those who didn’t take Yayvo’s #SabarNot campaign too seriously last year, were ready this year to make sure they don’t miss out on any of the amazing deals! As compared to 2016, the website traffic growth was the highest for the first day of the White Friday Sale on 17th November, growing by 750% as compared to last year’s first day of sales. This year, the customer base also grew by over 132%.
Yayvo.com grew its sales volume by 4 times this White Friday as compared to last year. The two categories that grew by the biggest volume were Home Appliances and Smartphones with a growth multiplier of 3X and 5X respectively. With 20 million+ page views, the highest traffic on the website came from mobile devices at 70%. The highest-selling and the most popular brand was Samsung. EasyPay was the most preferred payment gateway by far for White Friday, used for 71% of total transaction volume. Allied Bank was the most preferred card used for transactions during the event, comprising 11% of the total card transactions.
With major sale events like these, Yayvo.com’s aim is to make this inclusive for all Pakistanis. This White Friday:
- 1 out of every 2 orders came from Tier II & Tier III cities
- 1 out every 4 people shopping on Yayvo was a female
- 7 out of every 10 users were browsing from a mobile device
“For Yayvo.com our customer journey doesn’t end when an order is placed on our website, it only ends when it is quickly delivered to the customer. Since we were formed over a year ago, we have spent the last year developing our core infrastructure to ensure world-class fulfillment and delivery right from the vendor’s shop to our customer’s doorstep. It is with this development that we have been able to deliver over 52% of orders within 2 days and 71% within 3 days to our customers! We have even bigger plans ready for our customers in 2018.” Said Adam Dawood, Head of Yayvo.com.
This year, Yayvo.com partnered with key industry stakeholders like EasyPay, Allied Bank, Jubilee Insurance, Bank Alfalah, Silk Bank, Sogo, TCS Sentiments, iFlix, L’Oreal, AbbTakk and 8XM, who provided a great experience and rewards for all the shoppers during the event. This is just the beginning, with many more exciting things on their way! Stay tuned for updates from http://yayvo.com/ by signing up at yayvo.com/white-friday
