The TikTok for Artists platform enables musicians to create custom campaigns for upcoming music releases and promote them directly on TikTok. These campaigns can include monetization options, along with pre-save links for streaming services like Spotify and Apple Music. Artists will also be able to schedule merch drops to capitalize on fan interest.
One of the platform’s standout features is its robust performance metrics. Artists can gain deeper insights into their follower demographics, track how well their content is performing, and make more informed decisions to boost engagement.
TikTok plans to reveal more about this artist-focused initiative in the coming weeks. Currently, TikTok for Artists is available in select countries including Australia, New Zealand, Japan, South Korea, and Indonesia. A broader rollout is expected soon.