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Ubisoft has had a long history of a love-hate relationship with the gaming community. But no one saw this coming. The franchise is facing a severe financial crisis. On the morning of January 22, the company’s stock price plummeted by 39%. This massive drop pushed the value to less than $1 per share. Consequently, the stock currently sits at its lowest point in almost 15 years. Furthermore, this valuation marks a staggering 95% drop-off compared to just five years ago.
The crash followed Ubisoft’s financial call that revealed disappointing news for investors. Specifically, Ubisoft announced a major restructuring plan. Over the next three years, the company will consolidate its operations. They plan to refocus on just five “creative houses” instead of maintaining multiple subsidiaries and independent studios.
Ubisoft’s stock price is down to its lowest point in almost 15 years.
It went down 39% just this morning, and 95% in the past 5 years.
That’s after the company restructuring that included the cancellation of six games and more. pic.twitter.com/LAKA34KRrp
— KAMI (@Okami13_) January 22, 2026
Ubisoft Cancelled & Delayed Major Games
This restructuring comes with a heavy cost for gamers. Ubisoft has terminated several key projects to cut costs. Most notably, the company confirmed the cancellation of the Prince of Persia: The Sands of Time remake. Additionally, they terminated five other unannounced games for PC, console, and mobile.
The bad news continues for upcoming releases. Ubisoft has postponed seven titles. This list includes the highly anticipated remake of Assassin’s Creed IV: Black Flag. Consequently, shareholders are wary. Previously anticipated releases have either vanished or face indefinite delays. With no major launches on the horizon, investors are dumping their shares.
A Trend of Industry Cutbacks
Ubisoft claims these cost-cutting measures are necessary. They aim to streamline corporate functioning and increase efficiency. However, this is not the first time the studio has reduced its workforce. January 2025 saw major layoffs and the closure of an entire studio. These moves mirror a broader trend in the industry. Companies like Sony, Microsoft, and Embracer Group have also laid off thousands recently.
Currently, fan backlash is high. Audiences reacted negatively to the Prince of Persia cancellation. While Ubisoft aims to ensure longevity, the immediate financial impact is severe. Only time will tell if this aggressive restructuring will regain investor confidence. For now, the future remains uncertain for the gaming giant.
