UC Browser, a new player in the browser wars, is now reportedly responsible for 33.76% monthly page views in Pakistan.
According to StatCounter website, UC Browser captured a remarkable 33.76% monthly page view market share this October in Pakistan. The developers, UCWeb, consider this a great achievement after being able to gain respectable dominance in China, India and Indonesia, the three most populous emerging countries.
Those percentage numbers mean that 1 in every 3 mobile pages viewed in Pakistan is accessed through UC Browser.
Kenny Ye, Managing Director of UCWeb International Business Department, said,
“Pakistan is an important player of South Asia market, and we are glad to become a mobile internet gateway for its users. We will continue improving our products and providing better experience to Pakistan users”,
The popularity of UC Browser in Pakistan attributes to its continuous product localization that caters to underserved user demands, technologies that speed up web browsing as well as the upsurge of the smartphone. Take localized content and services for example, UC Browser users can follow the live scores of Pakistan cricket matches on UC-Cricket, a welcomed in-app product to keep users posted on the latest information of their favorite sport. Besides, UC Browser also gives easy access to the hottest videos and top songs in Pakistan.
A Glimpse on Pakistan’s booming mobile internet
Home to the world’s 6th largest population, Pakistan is also a booming internet market. The last several years have seen an exponential rise in internet penetration thanks to rapid technological advances and increasing affordability of mobile phones. As per Internet World Stats, 14.6% of Pakistan’s total population accessed to the Internet in December 2014.
With huge traffic every day, UC Browser analyzes the ever-changing mobile internet landscape. Its recent Pakistan Mobile Internet Use Study covering 5500 local users offers a glimpse at Pakistani mobile internet consumption trends.
Here are some key takeaways: