YouTube is raising prices again in the United States, making its Premium service more expensive across all plans. The change is already live for new users, while current subscribers will start seeing the increase in early June. This move signals another push by the platform to grow subscription revenue as competition in streaming continues to rise.
The individual plan now costs $15.99 per month or $159.99 per year. Previously, it was priced at $13.99 per month and $139.99 annually. At the same time, the family plan has increased to $26.99 per month, up from $22.99. Meanwhile, the student plan now stands at $8.99, compared to its earlier price of $7.99.
| Plan | New Price | Old Price |
|---|---|---|
| Individual (Monthly) | $15.99 | $13.99 |
| Individual (Yearly) | $159.99 | $139.99 |
| Family Plan | $26.99/month | $22.99/month |
| Student Plan | $8.99/month | $7.99/month |
| Premium Lite | $8.99/month | $7.99/month |
In addition, YouTube has raised the price of its recently relaunched Premium Lite plan. It now costs $8.99 per month, which is higher than its previous $7.99 price.
However, there is a clear difference between the two tiers. The full YouTube Premium plan removes ads completely and allows background playback. It also supports video downloads and includes access to YouTube Music. On the other hand, the Lite version does not include YouTube Music. It may still show ads on music videos, Shorts, and even in search results.
Overall, the updated pricing reflects YouTube’s ongoing effort to balance user experience with growing business demands.
