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Tinder, an online dating platform, has launched its Dating Safety Guide in four Indian languages, Hindi, Marathi, Kannada, and Bengali. Initially available only in English, the expanded guide aims to make online and in-person dating safer and more accessible to a wider audience.
Tinder collaborates with the Centre for Social Research (CSR), a non-profit organisation committed to safety and gender equality, to provide this advice. The material offers vital safety information on recognising warning signals, as well as how to manage consent rights and use specialised safety features such as Photo Verification, Unmatch, and Block Contacts.
According to the Tinder report, 37% of Indian users prefer video chatting as their initial step towards meeting someone in person because they want to assure their safety. Tinder provides security solutions to its customers so that they feel safe with each dating interaction.
Starting in February 2025, users in India will see security-related alerts in their Tinder app, directing them to the entire guidance. This campaign aims to educate people about online dating and enable them to make more responsible decisions.
Jyoti Vadehra from CSR stated that the guide should assist enhance online dating engagement among people, particularly women who use the service with more confidence.
Yoel Roth, Tinder’s Vice President of Trust & Safety, reinforced the company’s commitment to user security, stating: “At Match Group, we’re committed to making dating safer for millions of people worldwide. For Safer Internet Day, we’re launching the Tinder Dating Safety Guide in multiple languages, empowering young daters in India with essential tools and tips. Partnering with the Centre for Social Research, we’re raising awareness of practical steps people can take for safer dating, reinforcing our commitment to stronger safety standards across our platforms and communities, and industry.”
Tinder’s multilingual initiative is a significant step toward inclusivity and safety, ensuring that more users across India can access vital dating safety resources in their preferred language.
