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Global smartphone production crossed 300 million units in the second quarter of 2025, showing a 4% rise from Q1 and a 4.8% increase year-on-year, according to data from TrendForce. The rebound signals recovery after months of sluggish output caused by oversupply and high inventory levels.
The turnaround was largely driven by China’s subsidy program for mid-range and entry-level smartphones, which helped manufacturers clear stock and boost production. The scheme gave a strong push to domestic brands and supported overall market growth in Q2.
Samsung retained its lead with 58 million units, though its output dropped 5% quarter-on-quarter due to a slowdown after flagship launches. Apple followed with 46 million iPhones, down 9% from Q1 but up 4% from last year, helped by steady demand for the iPhone 16e and aggressive price cuts in China. Xiaomi held third place with 42 million units, while Oppo rebounded strongly with 37 million, marking a 35% surge from the previous quarter.
Transsion, known for Tecno, Infinix, and itel, grew production by 33% to 27 million units, while Vivo, including iQOO, recorded an 8% rise with 26 million units. Together, the top six brands made up 80% of global smartphone output in Q2 2025.
Q2 2025 Smartphone Market Share
| Rank | Brand | Production (Million Units) | QoQ Change | Market Share |
| 1 | Samsung | 58 | -5% | 19% |
| 2 | Apple | 46 | -9% | 15% |
| 3 | Xiaomi | 42 | +1% | 14% |
| 4 | Oppo | 37 | +35% | 12% |
| 5 | Transsion | 27 | +33% | 9% |
| 6 | Vivo | 26 | +8% | 9% |
The Q2 surge reflects strong demand in emerging markets such as South America and Africa, combined with government-backed incentives in Asia. Analysts suggest that while the global market shows signs of recovery, competition among top brands will intensify heading into the year’s final quarter.
