Audi Pakistan Partner Faces Legal, Customs Crackdown

Audi’s official distributor in Pakistan, Premier Systems (Pvt.) Ltd., is under mounting legal and regulatory pressure as a customer dispute has escalated into court battles, defamation claims, criminal cases, and even Customs suspending its authority to set import trade prices (ITPs).

The controversy began with a single dissatisfied buyer but has now grown into a wider debate over consumer rights and dealership accountability. Premier maintains that it met all contractual obligations and argues that warranty and after-sales responsibilities lie with Audi AG, Germany. Petitioners, however, accuse the distributor of misrepresentation and denial of customer support, pointing to a pattern of unresolved complaints.

The case took an unusual turn when Customs Pakistan, acting under a court order, suspended Premier’s power to set ITPs  a rare move that highlights regulatory concerns in Pakistan’s luxury car market. Industry analysts say this decision could reshape how high-end dealerships are monitored and held accountable in the country.

Meanwhile, the Lahore court has declared Audi AG a “necessary party” in the ongoing civil litigation, meaning the German automaker may soon have to clarify its role in warranty and after-sales service for Pakistani buyers. Until then, customers remain uncertain about the validity of their warranties and future support.

At its core, what began as an individual dispute now raises broader questions about consumer protection, dealership authority, and the future of Audi’s brand trust in Pakistan.