Facebook Unveils Major Instagram-Style Redesign With New Photo Grid Feed

Meta has launched one of the most sweeping visual overhauls Facebook has seen in years, reshaping the platform to mirror Instagram’s aesthetic and interaction patterns more closely. The redesign delivers a more immersive, media-centric feed where multi photo posts appear in a grid layout, and users double tap photos to like them, echoing Instagram’s signature gesture. The update pushes creation tools including music overlays, tagging options, and improved editing shortcuts to more prominent positions, while search results now show a full grid of photos, videos, and other media. A simplified comments interface and cleaner navigation bar round out the refresh.

Users will soon flag irrelevant content directly from their feed through a new feedback control. This feature, modeled after the ranking tools on Instagram and Threads, gives people greater influence over the algorithm that determines what they see. Meta says the redesign declutters Facebook’s experience, reduces browsing and posting friction, and modernizes the app for a generation that prefers visual-first platforms.

Industry analysts argue that the revamp reflects a major strategic shift. Facebook has trailed competitors such as TikTok and Instagram in visual engagement metrics, and internal data reported by multiple tech outlets shows declining time spent on traditional text heavy feeds. Market watchers believe Meta wants to pull Facebook users into more visually engaging interactions while keeping creators active across all Meta platforms. Sources familiar with company testing say early experiments in Southeast Asia showed higher engagement when Meta enabled grid view and double tap interactions for select users.

Creators and brands also stand to gain from the redesign. Social media strategists report that the grid layout increases visibility for multi photo posts and creates a more uniform aesthetic, potentially raising impressions and extending content life. The shift aligns Facebook more closely with Instagram’s ecosystem, making it easier for creators who cross post to maintain consistent visual formats. Advertisers say more predictable visual layouts could boost ad performance, especially for lifestyle, fashion, food, and travel categories that rely on imagery.

Meta continues to advance its broader integration strategy. Product researchers note that Facebook’s updated feed logic now works more closely with Meta’s AI driven recommendation systems, which power discovery across Reels, Instagram, and Threads.

Meta plans to roll out additional interface upgrades, discovery tools, and creative features throughout 2026 as it works to reposition Facebook as a more visually compelling and creator friendly platform.