Battlefield 6 Players Accuse EA of Selling AI-Generated Cosmetics

Battlefield 6 players have accused EA of using generative AI for a paid cosmetic item. The allegations surfaced shortly after the release of the new “Windchill” bundle. While the use of AI in game development remains a hot topic, Battlefield 6 has not officially adopted a formal stance on the technology. However, fans now believe AI is responsible for a flawed asset currently in the store.

This controversy compounds existing issues for EA’s flagship shooter. The recent “Winter Offensive” update caused massive technical problems. Consequently, player counts have dropped dramatically since the game’s blistering launch. While Battlefield Studios is addressing these bugs, this new art scandal adds fuel to the fire.

Battlefield 6: The “Winter Warning” Evidence

The accusations focus on a specific sticker named “Winter Warning”. Fans inspected the “Windchill” bundle in the in-game store and noticed glaring errors. The sticker depicts a soldier pointing an M4A1 rifle. However, the weapon features anatomically impossible details. The gun appears to have two barrels. Additionally, the rifle’s ejection port cover seems duplicated.

This definitely looks AI Generated right? #Battlefield6 pic.twitter.com/VLYMhEMOqQ

— Battlefield 6 News (@BF6Updates) December 21, 2025

Users quickly pointed out that these “multiplied assets” are common signs of AI generation. EA has not commented on the sticker yet. Therefore, there is no official confirmation that the asset is the product of AI. However, previous reports claim EA has mandated AI usage internally, despite developers voicing concerns.

Contradictions & Community Backlash

This discovery frustrates players because it contradicts earlier messaging. A top Battlefield 6 developer previously claimed the game contained no visible AI-generated assets. The developer admitted the company used the “seducing” technology for “preparatory” tasks only.

The community reaction is mixed but largely negative. Many fans criticised EA for being “lazy”. They argue the studio failed to check the asset for mistakes before charging players for it. Others fear this technology will replace human artists. Conversely, some users dismiss the error as minor or accept AI as an inevitable industry standard.

Industry Trends & Future Impact

Battlefield 6 is not the only shooter facing these accusations. Recently, Call of Duty: Black Ops 7 fans called out Activision for including AI art. Unlike EA, Activision defended the practice. It remains unclear how this scandal will affect the Battlefield player base long-term. Despite the backlash, games like Arc Raiders faced AI controversies but remained massive hits. Battlefield 6 remains a commercial success, but its reputation is taking a hit.