2 min read
Pakistan’s local mobile phone assembly is accelerating at a blistering pace. New industry data reveals a decisive shift in the market, with giants like Infinix, VGO TEL, and Vivo emerging as the undisputed heavyweights.
As of January 2026, the data shows a clear preference among consumers. They are moving away from expensive imports and favouring value-driven, locally assembled brands.
The Race for Dominance in Pakistan’s Mobile Assembly
The competition has evolved rapidly over the last three years. In 2023, the market was just warming up. VGO TEL narrowly led the pack with 2.73 million units, barely edging out Infinix (2.61 million) and itel (2.56 million). Brands like TECNO and Redmi trailed significantly behind.
However, the real surge arrived in 2024. Infinix vaulted into the top spot, producing nearly 3.9 million units. itel followed with 3.64 million, and VGO TEL secured third place with 3.37 million. This jump marked a turning point for the industry.
2025: A Tight Battle at the Top
Momentum carried strongly into the January–December 2025 period. While TECNO and Samsung remained competitive, they could not match the scale of the top three players.
Infinix retained its crown, crossing approximately 3.6 million units. However, VGO TEL is chasing them down, posting a massive 3.57 million units. Vivo has also entered the heavyweight conversation with 2.8 million units, while itel posted 2.34 million.
Here is a breakdown of the annual production volume (In Millions):
| Brand | 2023 | 2024 | 2025 |
| Infinix | 2.61 | 3.90 | 3.60 |
| VGO TEL | 2.73 | 3.37 | 3.57 |
| itel | 2.56 | 3.64 | 2.34 |
| Vivo | – | – | 2.80 |
Why Local Assembly is Booming
Industry analysts point to three main drivers for this trend:
- Policy Support: Strong government backing for local manufacturing.
- Import Costs: Rising costs have made imported phones less accessible.
- Speed: Faster turnaround times for domestically assembled devices.
Consequently, the market has shifted toward budget and mid-range smartphones. Pakistan’s local mobile assembly is no longer just an alternative… it is the industry standard.
