Luxury carmaker BMW has unveiled significant price reductions across its electric vehicle lineup for Ramadan 2026, offering savings of up to PKR 8.25 million for a limited time. The campaign, themed “More Blessings. More Savings. This Ramadan,” is being rolled out by Dewan Motors, the official importer of BMW for over two decades.
The limited-period promotion applies to several flagship EV models currently available in the market and is expected to boost interest in the premium electric mobility segment during the festive season.
The biggest reduction is being offered on the BMW i7 eDrive50, with a price cut of PKR 8,250,000. The BMW i5 eDrive40 sees a reduction of PKR 6,360,420, while the BMW i4 eDrive35 is now available with savings of PKR 4,469,190.
Meanwhile, the electric SUV BMW iX xDrive50 carries a discount of PKR 7,124,700. Performance-focused variants such as the i4 M60 and i5 M60 also benefit from substantial reductions ranging between PKR 3.4 million and PKR 7.6 million.
Industry analysts believe these aggressive cuts could stimulate demand in the luxury EV category, making high-end electric mobility more accessible to affluent buyers during Ramadan.
The move aligns with broader trends favoring cleaner transportation solutions and growing interest in high-technology vehicles. Dewan Motors has played a central role in advancing electric mobility locally, having introduced plug-in hybrid models back in 2016 before expanding into fully electric vehicles.
The company officially began operations in 2004 as the authorized importer and distributor for the BMW Group, introducing brands such as BMW, MINI, and Rolls-Royce while establishing premium showrooms and service centers in major cities.
Customers are encouraged to act swiftly, as the Ramadan promotional pricing applies only to available stock and may revert once the holy month concludes.
