The Service Group has announced an $80 million investment to set up a passenger car tyre manufacturing plant in Nooriabad, Sindh, marking its entry into Pakistan’s automotive components sector. The facility will produce passenger car radial tyres for both local use and export markets, according to a notice submitted to the Pakistan Stock Exchange.
The project will be undertaken by Service Long March Tyres Limited, a subsidiary of Service Global Footwear Limited and Service Industries Limited. The company said the new plant will be built using existing infrastructure in Nooriabad to ensure efficiency and faster execution.
The move represents a significant shift for the Service Group, which has long been known for its dominance in footwear and industrial rubber products. By stepping into tyre manufacturing, the group is broadening its industrial footprint and entering a sector closely linked to Pakistan’s growing automotive market.
Industry observers note that Pakistan continues to rely heavily on imported passenger car tyres, particularly in the radial segment. Local production could help reduce import dependence, stabilize supply, and offer more competitive pricing for consumers. At the same time, the company aims to tap export opportunities in regional markets where demand for tyres remains steady.
The choice of Nooriabad is also strategic. The area already hosts several industrial units and offers logistical advantages, including proximity to Karachi’s ports. Leveraging its existing base there is expected to help the company integrate supply chains and manage costs more effectively.
While no timeline for completion has been announced, the investment signals confidence in Pakistan’s manufacturing potential despite broader economic challenges. The company believes global tyre demand will remain strong, providing a new and sustainable revenue stream in the years ahead.
