Alibaba.com, a leading global B2B e-commerce platform, today announced the launch of Accio Work in Pakistan, positioned as the Agentic Business Team for SMEs. This launch marks a significant shift in digital trade, providing small and medium-sized exporters with an autonomous, plug-and-play workforce capable of executing end-to-end business operations.
As Pakistan’s export landscape continues to evolve, the integration of advanced artificial intelligence has become a prerequisite for local businesses to remain competitive on the global stage. Accio Work arrives as a timely solution, specifically engineered to tackle the critical hurdles faced by Pakistani exporters, ranging from a talent gap in specialized roles and a lack of digital tools to the inherent complexities of navigating a highly demanding international trade environment.
“Unlike traditional AI tools, Accio Work is designed as an active, agentic workforce. By leveraging Alibaba.com’s deep expertise in real-world B2B trade scenarios, Accio Work functions as a multi-departmental team that identifies opportunities, manages daily workflows, and takes proactive action.
“Accio Work is not just a software tool, it is The Agentic Business Team for SMEs,” said Ethan Wang, Head of Global Seller Products & Services at Alibaba.com. “By integrating directly with platforms like Alibaba.com, it serves as a digital workforce that handles everything from market research and high-quality creative generation to customer engagement and store diagnostics. We are empowering Pakistani exporters to scale globally while overcoming traditional resource constraints.”
Accio Work empowers Pakistani businesses by embedding specialized expert “Agent Skills” into one unified workspace, including:
- Market Intelligence: Delivers data-backed trend analysis to guide product selection and market entry.
- Operations & Creative: Automates professional product listings and visual content creation, ensuring international-standard storefronts.
- Customer Engagement: Acts as a 24/7 sales support unit, identifying high-intent buyers and ensuring rapid, high-quality responses.
- Performance Diagnostics: Provides daily automated store briefings and actionable recommendations on pricing and logistics.
The introduction of Accio Work aligns with Alibaba.com’s broader strategy to modernize Pakistan’s export ecosystem. With the number of exporters on the platform increasing by 20% year-over-year as of March 2026, Alibaba.com is scaling its support to meet the growing demand for digital maturity.
Roger Luo, Head of South and Southeast Asia at Alibaba.com, stated, “In 2025, we laid the foundation through Trade Assurance and expanded logistics. In 2026, we are giving our sellers a competitive edge by deploying The Agentic Business Team for SMEs. Whether our partners are in the textile, sports goods, or surgical instrument sectors, Accio Work serves as the engine that accelerates their growth in global markets.”
