3 min read
A new trend powered by artificial intelligence is taking over social media, turning ordinary selfies into lifelike collectible action figures. Due to ChatGPT’s image generation capabilities, users across TikTok, Instagram, and X are transforming themselves into custom-designed toys—complete with accessories, retro packaging, and photorealistic detail.
The viral phenomenon dubbed the “action figure box” trend blends nostalgia and AI creativity. What began as a niche hobby among collectors and cosplayers has now become an internet-wide movement. From hobbyists to high-profile celebrities, people everywhere are jumping on board.
ChatGPT at the Core of the Trend
The tool at the center of this creative wave is OpenAI’s ChatGPT, which allows users to generate personalized digital art by providing descriptive prompts. Paired with a clear photo, users can instruct the AI to create an action figure version of themselves. The result is a realistic image of a toy figure modeled on their likeness, posed in classic blister-pack style, and surrounded by custom accessories like sneakers, phones, laptops, or even musical instruments.
According to reports, users start by uploading a high-quality photo and entering a detailed command such as:
“Create a realistic action figure of me in a premium blister pack. Include accessories like a phone, camera, and laptop. Make sure it retains my facial features and appears photorealistic.”
The AI then renders a highly detailed image, which many users further edit using platforms like Canva or PicsArt—adding logos, price tags, or humorous disclaimers to mimic real-world packaging.
What started among cosplay communities and digital art enthusiasts quickly gained traction in the mainstream. Brazilian TV personality Otaviano Costa and Recife Mayor João Campos are among several public figures whose AI-generated toy versions went viral, further fueling the trend.
The growing interest is driven by both nostalgia and novelty. “There’s something magical about seeing yourself as a toy,” said one user on X. “It’s like bringing your inner child to life—with a touch of modern tech.”
How to Create Your Action Figure?
The process is simple and appeals to a wide audience—from die-hard action figure collectors to casual users just looking to try something fun. Even beginners can follow a straightforward five-step method:
- Prompt Creation: Ask ChatGPT to generate an action figure idea with powers, outfits, and accessories.
- Upload Photo: Use a clear, well-lit image.
- Customize Details: Describe features like hairstyle, colors, clothing, and props.
- Use a Blister Pack Prompt: Add toy-style packaging and accessories.
- Edit and Share: Enhance with editing apps and post on social media.
Experts say the trend reflects a shift in how AI is perceived—not just as a technical tool, but as a platform for personal expression and creativity.
While some users have raised questions about the privacy of uploading personal photos to AI tools, others argue that most people already share their likeness on multiple platforms. “You’re already giving away your image on Facebook and Instagram,” noted one content creator. “This just gives you something fun in return.”
