Today marks a big moment for Apple. The company will introduce the iPhone 17 lineup at its “Awe Dropping” event on Tuesday, September 9, 2025. Industry watchers say this launch could be Apple’s most ambitious since the iPhone X.
Apple is expected to unveil four models:
Apple has reportedly scrapped the “Plus” variant due to weak sales and is introducing the iPhone 17 Air in its place.
For the first time, all iPhone 17 models are expected to feature LTPO OLED displays with ProMotion. That means:
Apple is pushing performance with its new silicon.
The iPhone 17 series is shaping up to be a major photography upgrade.
Color options include a striking orange for Pro models, alongside dark blue, black, and white.
Battery details spotted in a Chinese regulatory database point to year-over-year improvements:
| Model | Battery Capacity |
| iPhone 17 | 3,692 mAh |
| iPhone 17 Air | 3,149 mAh |
| iPhone 17 Pro | 4,252 mAh |
| iPhone 17 Pro Max | 5,088 mAh |
The Pro Max would be the first iPhone to cross the 5,000 mAh mark, potentially delivering the best battery life Apple has ever offered. Apple is also rumored to be using denser silicon-anode batteries to pack more energy in smaller cells.
Some models, particularly in China, will ship with SIM trays because eSIM is not yet supported by local carriers. Devices with SIM trays will have slightly smaller batteries than U.S. models. Reports suggest the iPhone 17 Air may not include a SIM tray at all, which could block its release in China.
The iPhone 17 Pro Max is expected to measure 8.725 mm thick, making it roughly five percent thicker than its predecessor. The added size could provide space for a larger battery and a more advanced camera system, possibly with an adjustable aperture.
Leaked cases also suggest support for lanyard accessories, including a bright orange crossbody strap that matches the new Pro color option. Both the Pro and Pro Max models are anticipated to feature aluminum builds with a glass cutout across the lower portion of the back, designed to support wireless charging.
Leaks suggest the Dynamic Island might shrink from 2 cm to 1.5 cm. However, credible sources indicate no major change this year, making this rumor less likely.
Apple is expected to add to its hardware announcements with updated wearables and audio.
All iPhone 17 models will ship with iOS 26, which is set to introduce new AI-driven features under the Apple Intelligence banner.
Apple’s “Awe Dropping” keynote will stream live on Tuesday, September 9, starting at 10:00 PM Pakistan time. Viewers can tune in via:
This launch could mark one of Apple’s boldest moves in years, with thinner designs, larger batteries, camera advancements, and AI-powered software all converging in the iPhone 17 generation.