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Business Intelligence vendor Yellowfin partners with first Pakistani Reseller AG Consultraining

Written by Sarwat Fatima ·  1 min read >

Pakistani Reseller AG Consultraining has signed an agreement with Business Intelligence (BI) vendor, Yellowfin for using its BI solution with associated training and implementation services throughout Pakistan, Afghanistan, Bangladesh and Sri Lanka. AG Consultraining is a professional IT solutions and services company providing consultancy in BI, Enterprise Resource Planning (ERP), integration, migration, training and project management across Pakistan and its neighboring countries.

Business Intelligence (BI) is an integral concept for any business since it helps detect significant events and identify/monitor business trends. Investing in a business intelligence software can improve decision-making processes at all levels of management in an organization. Businesses could learn consumer buying trends and tweak products accordingly to meet the consumer needs. Moreover, BI software can analyze several business processes and identify the areas that need improvement without any manual work. All in all, such software can turn key trends and patterns in the organization data into successful strategic plans.

Yellowfin happens to be a leader in mobile, collaborative, and embeddable BI and analytics software making Business Intelligence easy and accessible to organizations. It is used in over 10,000 organizations and more than one million end-users across 70 different countries. AG Consultraining Executive Director, Adnan Ghouri, said that Yellowfin’s consumer-oriented approach to BI, rich feature set, and competitive pricing were critical factors behind the partnership decision.

Ghouri commented on the impact of the new partnership saying, “Our mission is to deliver the best technology and most progressive solutions to Pakistan and its neighboring territories. Yellowfin is an excellent BI platform that is needed in our region. Few BI companies offer such a range of features and, regardless, when it comes to price comparison Yellowfin is on top.”

Ghouri pointed out that YellowFin offers innovative features at an affordable price point such as location analytics, Mobile BI and data exploration capabilities are standout features. Moreover, Yellowfin’s BI software does not require any additional programming and development. Ghouri considers this software far better than any other BI tool they have worked with in the past. Therefore, Yellowfin’s ease-of-use capability, and financial accessibility can help capture Pakistani market effectively.

Martyn Reeves, Yellowfin’s APAC Managing Director, reiterated Yellowfin’s enthusiasm for its first Pakistani partnership.

“Yellowfin is thrilled to secure its first reseller partnership in Pakistan,” said Reeves.“With AG Consultraining’s experience and expertise, we have high aspirations for Yellowfin in this untapped market.”

AG Consultraining is working across a range of industries, offering solutions and services in manufacturing, wholesale, retail, automotive, utilities and much more. YellowFin will be able to test out its software across different businesses in a new region. This can help the company identify the needs of businesses in Asian markets and add new features to better accomodate business needs in the area.

Written by Sarwat Fatima
Sarwat is a journalist and DIY enthusiast. She loves writing about Startups and Businesses. She is heading Islamabad and surrounding areas for news coverage. Profile