Careem’s first pitch deck gives insight into the making of the $3 billion ride-hailing company

By Shaheryar Ehsan on
June 12, 2019
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It is a well-known fact that many startups fail in infancy and only a few manage to make a global impact and find their business models to survive. Careem is one of the successful companies in regards to the ride-hailing segment co-founded by Mudassir Sheikha and Magnus Olsson back in 2012, first in the Middle East for corporate car booking and later on expanded to include a massive fleet of vehicles throughout the MENA region.

Pitch Deck is a sales presentation which is used to impress investors regarding the business strategy of a company and how they intend to become sustainable and popular. With the advent of startup culture throughout the world, all founders know the importance of raising investment is vital for the survival of their business and for that they need a good pitch deck.

Read More: Meet Mudassir Sheikha, Co-founder and MD of Careem

If we take a look at some slides from the Careem’s pitch deck starting off with the very first one with their slogan: “We’ll take you places”, it shows that the co-founders had very carefully thought out their business plan. At the time of the presentation, the company was earning around $600-650k revenue with 50% approximate growth every year yet still they mentioned that any investment in Careem bears “high-risk” and “high rewards”, notifying investors at the second slide about the probability of failure at any stage.

Given below are the 2 basic types of rides offered by Careem during the time of presentation:

The tech stack and interfaces involved behind the Careem app have also been illustrated in case the investor is interested to know how everything works:

They have also included feedback from existing users and in this case, they had over 95% outstanding reviews which is a huge figure:

You can view the entire presentation here. What are your thoughts regarding Careem’s pitch deck?

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