2 min read
Fortnite’s latest marketing stunt has backfired as the game’s official account briefly “taken over” by Doja Cat drew sharp criticism from the artist herself after a “cringe” tweet referencing “mother of rose toys” sparked controversy.
The campaign was designed to promote Doja Cat’s upcoming in game skins as part of Fortnitemares 2025, including her role as a boss character. The takeover mimicked her style and referenced her musical persona, but one post drew particular ire for its perceived sexual undertones.
“I told them not to post that … that’s not even me,” she later fired back, adding: “st cringe as f**k now I’m embarrassed.”
Fortnite’s account had swapped its profile picture to Doja Cat’s likeness and posted as if she were writing. Among these posts was the line “mother of rose toys,” which many interpreted as an allusion to adult toys, especially alarming given Fortnite’s younger audience. The post was later deleted, and the profile image reverted to the original logo, though some promotional posts from the campaign remain.
Doja Cat’s repudiation was swift and public. In replies she insisted she had warned Fortnite against posting the problematic line. Her reaction has fueled debate over the boundaries of marketing, especially when a celebrity identity is co opted for promotion.
While Epic Games has not issued an official statement, the incident has overshadowed what was supposed to be a high profile Halloween crossover event. Fans and observers now wait to hear from the game makers themselves.
Here’s a likely outcome: the backlash may force Fortnite to reassess where satire ends and misstep begins, especially when blurring the lines between marketing, creator voice, and brand control.
