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Google has recently intensified its efforts to maintain the integrity of its Maps platform by removing over 10,000 fraudulent business listings and initiating legal action against the perpetrators.
The issue came to light when a locksmith company in Texas reported an unlicensed individual impersonating their business on Google Maps. This prompted Google to conduct a deeper investigation, leading to the identification and removal of thousands of fake profiles.
The fraudulent activities involved creating fake business profiles and hijacking legitimate ones, particularly in sectors where consumers are often in urgent need, such as locksmith and towing services. Unsuspecting customers contacting these fake listings were either overcharged or left without the promised services.
Google’s Legal Response
In response, Google has filed a lawsuit against a Maryland man alleged to be part of a broader scam network responsible for these deceptive practices. The company aims to protect users and legitimate businesses from such fraudulent schemes.
This recent action is part of Google’s continuous efforts to combat fraud on its platforms. In 2023 alone, the company removed or blocked approximately 12 million fake business profiles, reflecting an increase of about one million from the previous year.
Google advises users to remain vigilant by verifying business details, such as matching phone numbers and URLs with official sources, and being cautious of unconventional payment requests like gift cards or wire transfers. Reporting suspicious listings can also aid in maintaining the platform’s reliability.
Through these measures, Google strives to ensure that its Maps platform remains a trustworthy resource for all users.
